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Feedy greedy6/15/2023 I reflect upon how this language is used to express notions of value and to shape identity. The particular focus is on the deleterious effects of corporatising language within universities. It argues for an educational environment that enables multiple ways of seeing, thinking, and living to flourish. Nevertheless, this article argues against such rhetoric that embraces the neoliberal principle of unrestrained growth and that has public universities adopting a business model, applying managerialist approaches, measuring and - most importantly in the context of this article - expressing worth and purpose in corporate terms, as these prioritise commerce over the cultivation of creative and critical thought essential to healthy social functioning. There is an argument that, insofar as the phenomenon of marketisation is a function of what Flora Michaels (2011) terms a global economic ‘monoculture’, these developments are inevitable. Many universities today are businesses, embracing the priorities and values of any other consumerist enterprise. After defining the nature and functions of both languages and examining their impact in universities, this article suggests strategies of resistance to colonization by the dead or the ghastly. In Corpspeak, the prevailing economic rationalist ideology is represented as reasonable and inevitable, when arguably it is neither, and as this article will demonstrate, is also grossly limiting to the intellect and the imagination. In universities, terms of reference that relate to education and scholarship are replaced with others that inculcate corporate values at the expense of pedagogical, research, aesthetic, or public interests. 108) ideas and values upon which depends the contemporary economic 'monoculture' (Michaels 2011). Their rhetoric, use of metaphor, and vocabularies promote a narrative that highlights 'dead but dominant' (Peck 2010, p. This essay identifies and examines two living-dead languages- Corpspeak and Zombilingo-and how they buttress a particular ideology, specifically in the context of higher education.
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